The idea of this topic struck me when I was watching an episode of FRIENDS… It was a good episode and at the right moment came the break for ads… I was really waiting for the ads to get over and for them to continue the serial… The break was for full 5mins :O I still don’t believe it… Then I wondered are ads that important and I realized they are… Really…

We have ads for almost anything and everything, for all our needs and for all the goods and commodities available in the market… Tel me 1 thing that doesn’t have an ad for itself… Be it small or huge everything has an ad for it… It helps the guys to sell their products more; models make money by acting in it, the television producers mint money by telecasting those ads at the turning point of serials pissing us off… The more recent movie (on tv) it is, the more money the guys get for the ads being telecasted during breaks…Worse it is when there are live shows and matches being telecasted… They don’t spare ads even then… Between every over there’s a need for a ad… At times they don’t even complete the ad and they switch to the match back… Was it even necessary for them to telecast it then? Money is an important factor and I see the way world is running after it… The people in the advertisement field earn more than 2 or 3 software engineers combined, I’m sure… At least they get to do what they want and love… Unlike many of us who are caught in the software world… I’ve always wondered what it would be like to be the Ad field… Definitely behind the screens, would love to be part of the creative team – the one’s that come up with the whacky and cute ad concepts based on the products…

Talking about creativity I was just making a list of some of my favorite commercials… I like each one of them for varied reasons… Here I go:

1. I think the 1st ever ad I went crazy over was the Cadbury’s Diary Milk ad, where a gal comes dancing to hug her cricketer boyfriend after he hits a boundary… That was a lovely ad… Another ad for the same product would be a gal who has mehendi on her hand and struggles with her elbows and teeth (she doesn’t wanna mess up her mehendi and hence the usage of her teeth) to unwrap a bar of Diary Milk… She finally succeeds and as she jumps in joy of having the chocolate she unknowingly messes up the mehendi :)
2. The next one on the list is the Milk Corporation ad… Its an ad asking people to drink milk as its good for health… I loved the ad for the way it was shot and also the song… It went something like this – Dhood, dhood, dhood, wonderful dhood, pee sakthey ho ek glassful…
3. After hutch became Vodafone after a few bad ads they bought back the hutch dog… It was such a cute lil pug (Guess that’s what he’s called)… There were a series of ads involving the pug and a cute lil gal… There was this full ad where the dog helps the gal find her socks for school, then comes running with a fishing net when she’s trying to catch fishes with her hands, helps her stick stamps by licking them (cho cute), runs behind her school bus with her tie when she has forgotten it… It was a lovely ad… There was also this ad of Vodafone musical greetings where a gal sings Pehla Nasha to her guy along with her friends… The gals and guy all looked cute…
4. Talking of mobile phones I get reminded of Virgin mobile ad where the gal tells her parents she isn’t interested in guys which at the end we realize is a lie to get perm frm her parents to go on a tour to Goa… Good thinking I would say…
5. Coming to some of the recent ads, I love the Limca ad where the guy and gal dressed in good business suits drink Limca when they are bored and play with water… It’s shot well and the song also is too good…These days they play it as a song on the music channels – V & Mtv
6. Kids always make any ad beautiful and cute… There are two ads from some insurance, New York Max Life Insurance I guess… There’s this kid who’s learning to talk and says banana, daddy, mummy and also succeeds to say Czechoslovakia in the end… The kid is chubby and the way she says those words only make you wanna see the ad again and again… The other 1 is where a lil kid collects teeth and buries them up for her brother to get a race bike… Her bro would have told her that burying a tooth would turn it into a golden tooth and hence she goes on a tooth collecting spree… Every bro would want a sis like her… How adorable….
7. The Bru ad where the husband massages wife’s foot, LG refrigerator where the husband cooks dinner for his wife and waits for are too good to be true… Do guys really do all that… Life would be so much better if such things ever happened…Hmmm...